New Jersey Breastfeeding Coalition

NJBFC is dedicated to promoting, protecting and supporting all families on their breastfeeding journey.

  • Facebook
  • Instagram
  • Twitter
  • Home
  • About Us
    • Mission
    • Trustee Information
      • Miscellaneous
    • Diversity, Equity, and Inclusion (DEI)
    • News
      • What’s New
  • Navigator Program 2025
  • For Parents
    • Find Breastfeeding Help
    • Handouts
    • Breastfeeding Friendly Resources for Child Care Providers and Families
    • Employment & Breastfeeding in New Jersey
    • Medications & Breastfeeding
    • Baby Friendly Hospital Initiative Designated Hospitals
    • New Jersey Mothers Matter
  • For Healthcare Providers
    • Pathway 3 Mentor Database
    • Download Zipmilk Cards/Flyer
  • Legal Rights
    • Breastfeeding in Public
    • Breastfeeding and Employment
    • Lactation Laws & Regulations
    • NJ PAID FAMILY LEAVE FOR PREGNANCY, RECOVERY AND BONDING
    • Lactation Support in NJ Hospitals
  • Meetings & Events
    • Submit Events and Announcements
    • National Breastfeeding Month
    • Lactation Events and Announcements
    • General Meeting Minutes
      • Guest Speaker
    • Trustee Meeting Minutes
    • Black Maternal Health Week
  • Membership
    • Committee Descriptions
  • Resources
    • Recent New Jersey Breastfeeding Statistics
  • Projects
  • Contact

How To Normalize Breastfeeding in Public by Gina Guariglia Kelly, Breastfeeding USA Counselor and Breastfeeding Mom

July 11, 2016 By Steve K.

We hear the same story over and over again. Women are shamed for breastfeeding in public, sometimes even while they’re wearing a cover. More often though the problem arises when a mother nurses her baby in public without a cover. A person may make an unnecessary and inappropriate comment or an employee at a place of business may ask a mom to excuse herself to a more private location to breastfeed or stop breastfeeding altogether. Once this happens, controversy ignites. Mothers host nurse-ins to exercise their rights, complaints are plastered all over social media and some businesses get a lot of bad publicity because they’ve asked a mom to stop nursing or to cover themselves while breastfeeding.

If you are a nursing mother who has breastfed without a cover, you may have experienced dirty looks or backlash yourself. If you aren’t and you’re wondering why a mom can’t just “cover up” there are several reasons a mother may not use a nursing cover. She may not own one or it may be too hot to add an extra layer. Sometimes babies just plain refuse to be covered and kick it off! Whatever the reason, a mother has the right to breastfeed in public. As the law in New Jersey clearly states:

Notwithstanding any provision of law to the contrary, a mother shall be entitled to breast feed her baby in any location of a place of public accommodation, resort or amusement wherein the mother is otherwise permitted. (N.J.S.A. 26:4B-4)

So what can we do to help normalize breastfeeding in the public eye?

  • Breastfeed in public.

Pretty simple, right? Use a cover or don’t, it’s totally up to you! The more moms don’t duck out of the public eye to feed their babies, the more comfortable men, women and children will become with breastfeeding in general. The fewer incidences will occur.

  • Business owners educate their employees.

If you’re a business owner, you should make sure your employees know the law. Post the law clearly, add it to your employee handbook and make sure it is a subject included during the new hire orientation process.

  • If you’re a breastfeeding advocate, IBCLC or counselor, share the law.

Everybody spread the word! Sometimes moms don’t know their rights. Make sure your clients and friends are aware that breastfeeding without a cover is legal and not considered public nudity.

  • If you are approached, stay calm and confident and know that the law is on your side.

You may feel embarrassed or ashamed when someone tells you to cover up. It may make you angry and compelled to lash out but that could make things worse. Remember that it is completely legal and within your right to breastfeed no matter where you are in New Jersey. Staying calm is key. The New Jersey Breastfeeding Coalition provides cards with the law printed clearly. Carry one in your pocket and present it every time someone approaches you.

Post written by by Gina Guariglia Kelly, Breastfeeding USA Counselor and Breastfeeding Mom

If you have a good sense of humor and appreciate sarcasm, please take a look at this video:

4 Reasons Women Should NEVER Breastfeed in Public by Kristina Kuzmin. Please check out Kristina’s you tube channel HERE.

 

Filed Under: Blog Articles

Membership

Your membership will help protect, promote, and support breastfeeding in New Jersey. To join the Coalition, please complete our membership form online. We are a non-profit and flourish on donations. Donations are encouraged but not required for membership. All donations are tax deductible and acknowledgment letters for tax purposes are … Read More »

Get In Touch and Donate

If you are looking for breastfeeding help, please visit zipmilk.org for a list of … Read More »

Breastfeeding is Important

Breastfeeding and human milk are the normative standards for infant feeding and nutrition. The American Academy of Pediatrics recommends exclusive breastfeeding for 6 months, followed by continued breastfeeding as complementary foods are introduced, with continuation of breastfeeding for 1 year or longer as mutually desired by mother and infant.

Medications and Breastfeeding

​Many breastfeeding women are wrongly advised to stop taking necessary medications or to discontinue nursing because of potential harmful effects on their infants. There are few medications that are “not safe” when breastfeeding. Ask your local lactation consultant then consult with your healthcare provider.

Getting Off to a Good Start

Getting off to a good start can help ensure your breastfeeding success. Find your local breastfeeding support services by visiting Zipmilk.org.

Legal & Privacy Policies

Read Our Legal & Privacy Policies

Donate




Copyright © 2025 · New Jersey Breastfeeding Coalition. All rights reserved.

  • Home
  • About Us
    ▼
    • Mission
    • Trustee Information
    • Diversity, Equity, and Inclusion (DEI)
    • News
  • Navigator Program 2025
  • For Parents
    ▼
    • Find Breastfeeding Help
    • Handouts
    • Breastfeeding Friendly Resources for Child Care Providers and Families
    • Employment & Breastfeeding in New Jersey
    • Medications & Breastfeeding
    • Baby Friendly Hospital Initiative Designated Hospitals
    • New Jersey Mothers Matter
  • For Healthcare Providers
    ▼
    • Pathway 3 Mentor Database
    • Download Zipmilk Cards/Flyer
  • Legal Rights
    ▼
    • Breastfeeding in Public
    • Breastfeeding and Employment
    • Lactation Laws & Regulations
    • NJ PAID FAMILY LEAVE FOR PREGNANCY, RECOVERY AND BONDING
    • Lactation Support in NJ Hospitals
  • Meetings & Events
    ▼
    • Submit Events and Announcements
    • National Breastfeeding Month
    • Lactation Events and Announcements
    • General Meeting Minutes
    • Trustee Meeting Minutes
    • Black Maternal Health Week
  • Membership
    ▼
    • Committee Descriptions
  • Resources
    ▼
    • Recent New Jersey Breastfeeding Statistics
  • Projects
  • Contact